{"title":"As I Am","description":"\u003cp\u003eAs I Am is a U.S. curl-care brand founded by master chemist \u003cstrong data-start=\"60\" data-end=\"79\"\u003eDr. Ali N. 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It cleans lightly and keeps curls soft, hydrated, and easy to style. The creamy texture spreads easily through the hair, making it easier to untangle and leaving strands feeling balanced and comfortable after rinsing. This is great for days when you don't want to wash your hair. It freshens up the roots and keeps the lengths healthy, so your curls stay bouncy and flexible instead of dry or tight. It works well on all types of curls and is safe for color-treated hair. With regular use, it helps hair look healthy and shiny and feel soft. It makes hair feel clean from roots to ends, easier to style, and easier to handle in general. This makes it a great choice for keeping moisture and curl comfort between deeper washes.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"454g \/ 16oz","offer_id":45952915144835,"sku":"100001","price":10.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Classic-Coconut-Co-Wash-16oz-Co-Wash-Aladin-Beauty.jpg?v=1773262627"},{"product_id":"classic-curl-clarity-champu-as-i-am-237ml","title":"As I Am Classic Curl Clarity Shampoo 237ml","description":"\u003cp\u003eThis Curl Clarity Shampoo is a clarifying shampoo that gently removes dirt, product buildup, and other impurities that build up in your hair every day. Your hair will feel clean, light, and ready to style after you use it. It doesn't have any sulfates, so it cleans well without making hair feel too dry or stripped. This helps keep the scalp's natural moisture level in check and gives dull, lifeless hair new life. People also say that this shampoo is safe for color-treated hair, so it's a good choice for washing your hair after using oils, creams, and gels or between days of heavy styling. Put it in your wet hair and rub it in until it makes a thick lather. Put it on your hair and scalp and then rinse it out well. Do it again if you need to. The end result is hair that is cleaner and softer, ready to soak up your styling and maintenance products more evenly, and a scalp that feels clearer without being tight.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":45952915177603,"sku":"100000","price":10.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Classic-Curl-Clarity-Shampoo-237ml-Clarifying-Shampoo-Aladin-Beauty.jpg?v=1773262633"},{"product_id":"classic-curling-jelly-as-i-am-227g","title":"As I Am Classic Curling Jelly","description":"\u003cp\u003eThis Curling Jelly is a flexible-hold curl gel that shapes, defines, and keeps curls in place without making them stiff or dry. Its jelly-like texture makes it easy to glide through hair, which helps smooth out frizz and bring out natural curl patterns while keeping styles soft and touchable. The formula helps keep curls and ringlets bouncy and well-formed for days. It also helps curls look longer and more balanced by making them look less shrunken. It has built-in moisture support that keeps hair hydrated while you style it, so it doesn't feel crunchy or too dry. This product works for all curl lengths and is great when you want a defined look that still moves and bends. The end result is curls that are shiny, bouncy, and full of life.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"454g","offer_id":45952915636355,"sku":"100003","price":18.95,"currency_code":"EUR","in_stock":true},{"title":"227g","offer_id":46209590231171,"sku":"100668","price":11.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Classic-Curling-Jelly-Gel-Aladin-Beauty.png?v=1773262635"},{"product_id":"classic-detangler-conditioner-as-i-am-237g","title":"As I Am Classic Detangling Conditioner 237ml","description":"\u003cp\u003eThis Detangling Conditioner is a concentrated leave-in formula that gently loosens knots and tangles while keeping hair looking and feeling soft, smooth, and healthy. It makes it easier and more comfortable to comb your hair, especially if you have curls or coils that tend to get tangled. Because it is light, you can use it every day without it getting heavy or building up, which keeps your hair flexible and easy to style. It helps your hair feel stronger and more resilient while you detangle, which makes it look less broken when you brush it. It also makes it easier to slip, so you can easily run a wide-tooth comb, a flexible brush, or your fingers through the hair from the ends to the roots. This is a great step to take before styling because it makes the base smooth so that creams and gels spread out better. The hair is softer, shinier, and easier to style, and it moves and controls better.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":45952915701891,"sku":"100004","price":11.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Classic-Detangling-Conditioner-237ml-Leave-in-Conditioner-Aladin-Beauty.png?v=1773262646"},{"product_id":"classic-hydration-elation-as-i-am-227g","title":"As I Am Classic Hydration Elation 227g","description":"\u003cp\u003eHydration Elation is a light deep conditioner that brings back moisture, softness, and strength from the roots to the tips. It deeply moisturizes dry or rough strands, making hair feel smoother, more elastic, and easier to handle after each wash. This treatment makes your hair easier to comb, less dull, and less likely to break. It also makes it more flexible, which makes it easier to untangle. The formula helps weak spots along the hair fiber while also making it shinier and giving it a smooth, healthy-looking finish. Even though it feels like it's conditioning your hair a lot, it doesn't weigh it down, so you can use it every day when your hair needs extra care. Hair feels softer, looks shinier, and is much easier to style after rinsing. Over time, it moves better and breaks less.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":45952915734659,"sku":"100335","price":14.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Classic-Hydration-Elation-227g-Moisturizing-Conditioner-Aladin-Beauty.jpg?v=1773262651"},{"product_id":"classic-smoothing-gel-227g","title":"As I Am Classic Smoothing Gel 227g","description":"\u003cp\u003eThis Classic Smoothing Gel is a hair styling product that adds moisture and smooths down the crown, nape, and sides for polished natural hairstyles that don't feel stiff or crunchy. The formula doesn't dry out or flake off, and it helps keep frizz, flyaways, and short stray hairs in check. It also gives your hair a healthy shine and a soft, long-lasting finish. It's a good option for dry, frizzy waves and curls that wash out easily. For the best hold, let it dry completely before touching it.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":45952915832963,"sku":"100005","price":9.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Classic-Smoothing-Gel-227g-Gel-Aladin-Beauty.jpg?v=1773262654"},{"product_id":"classic-so-much-moisture-hydrating-lotion-as-i-am","title":"As I Am Classic So Much Moisture Hydrating Lotion 237ml","description":"\u003cp\u003eThis is a hair lotion that adds moisture to dry hair, soothes the scalp, and makes curls and coils look healthier and easier to style. It's great when you want deep hydration and softness without needing a lot of structure. This is great for afros, pony puffs, frohawks, and lifted roots with extra fullness. To get rid of that dry, rough feeling and add shine and elasticity, smooth a small amount through clean, conditioned hair. This product has a lot of vegetable glycerin and aloe vera in it, so it's best to only use it for wash-and-go or twist-out styles. You can also lightly add more to damp hair when your style starts to feel dry. The hair feels softer, stretches better, and is easier to style every day.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":45952916783235,"sku":"100409","price":12.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Classic-So-Much-Moisture-Hydrating-Lotion-237ml-Hair-Lotion-Aladin-Beauty.png?v=1773307172"},{"product_id":"classic-twist-defining-cream-as-i-am","title":"As I Am Classic Twist Defining Cream","description":"\u003cp\u003eThis Classic Twist Defining Cream is a thick, creamy styling cream that gives twists, braids, and twist-outs a shiny, high-definition look with a smooth, moisturized finish. It helps reduce frizz, make hair softer, and keep styles looking neat with strong, long-lasting definition, all without making hair feel sticky or heavy. This means that your hair will feel healthy while you style it. For more even curl definition, try shingling. Before taking out the twists, let your hair dry completely. To refresh, lightly dampen and reapply a small amount where needed for a polished, bouncy look.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"454g \/ 16oz","offer_id":45952918847619,"sku":"100411","price":22.45,"currency_code":"EUR","in_stock":true},{"title":"227g \/ 8oz","offer_id":46209585283203,"sku":"100669","price":12.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Classic-Twist-Defining-Cream-Twist-Braid-Cream-Aladin-Beauty.png?v=1773262663"},{"product_id":"classic-cleansing-pudding-champu-as-i-am","title":"As I Am Classic Cleansing Pudding+ Shampoo","description":"\u003cp\u003eThis shampoo, called Cleansing Pudding, is weightless and moisturizing. It keeps your scalp and hair clean, soft, and smooth without leaving a heavy finish. This is especially helpful for very fine hair that gets weighed down easily. This mild cleanser works like a cleansing milk to refresh the scalp and make the hair feel softer and easier to manage. This makes wash day easier and more comfortable. It rinses clean and helps get rid of that \"stripped\" feeling that some cleansers can leave behind. This makes hair easier to style and touch after cleansing. This cleansing pudding is a great choice for regular use on all hair types if you want a light cleanser that also helps keep your scalp feeling fresh, smooth, and moisturized.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"237ml","offer_id":45952919011459,"sku":"100469","price":10.99,"currency_code":"EUR","in_stock":false},{"title":"475ml","offer_id":46209582858371,"sku":"100670","price":17.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Classic-Cleansing-Pudding-Shampoo-Gentle-Shampoo-Aladin-Beauty.jpg?v=1773262669"},{"product_id":"dry-itchy-champu-as-i-am","title":"As I Am Dry \u0026 Itchy Shampoo 355ml","description":"\u003cp\u003eThis shampoo is made for cleaning the scalp and getting rid of buildup. It also makes dry hair and scalp feel better and more hydrated. It helps with easier detangling, makes flakes less noticeable, and makes curls look more defined and easier to handle after wash day. It feels refreshing and cleanses lightly, making it a good choice for everyday use, especially when your scalp is dry and your hair needs softness without heaviness. This shampoo is meant to make your scalp feel clean, make your hair easier to style, and make your hair look healthier.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":45952919076995,"sku":"100327","price":11.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Dry-Itchy-Shampoo-355ml-Clarifying-Shampoo-Aladin-Beauty.jpg?v=1773262672"},{"product_id":"dry-itchy-conditioner-as-i-am","title":"As I Am Dry \u0026 Itchy Conditioner 355ml","description":"\u003cp\u003eThis Dry \u0026amp; Itchy Conditioner is a light rinse-out conditioner that nourishes and moisturizes the scalp while also hydrating dry hair to make it softer and easier to style. It contains olive oil, tea tree oil, and peppermint oil, which help make combing easier and give your scalp a fresher, more comfortable feel. This is especially helpful when your hair looks dull and needs extra softness and shine.  Your hair may feel softer and more conditioned, and your curls may look more defined and be easier to handle.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":45952919175299,"sku":"100328","price":13.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Dry-Itchy-Conditioner-355ml-Moisturizing-Conditioner-Aladin-Beauty.jpg?v=1773262674"},{"product_id":"dry-itchy-co-wash-as-i-am","title":"As I Am Dry \u0026 Itchy Co-Wash 454g","description":"\u003cp\u003eThis co-wash for dry, itchy scalps is a cleansing conditioner that cleans, hydrates, and calms a dry, itchy scalp while keeping hair hydrated and easy to comb through. There is tea tree oil, peppermint oil, and olive oil in it. These oils keep your scalp feeling clean and make it easier to style your hair. After washing, curls and waves look better and are easier to style. This co-wash is a good choice for a conditioning wash that makes hair feel nice and smooth and gets it ready for the next step.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":45952919240835,"sku":"100326","price":11.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Dry-Itchy-Co-Wash-454g-Co-Wash-Aladin-Beauty.jpg?v=1773262675"},{"product_id":"as-i-am-dry-itchy-leave-in-conditioner-237ml","title":"As I Am Dry \u0026 Itchy Leave-in Conditioner 237ml","description":"\u003cp\u003eThis leave-in conditioner is light and helps dry, itchy scalps. It also makes hair look better and makes wet combing easier. It also makes things shine and adds moisture. It should help your scalp feel better and make flaking less noticeable. It also prepares your hair for styling, making curls and waves feel softer and smoother. If you want hair that is easier to comb through, looks healthier, and is always ready for creams, gels, or protective styles without feeling heavy, this leave-in is a good choice.  This one works well with a routine that focuses on comfort, hydration, and ease of use every day.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":45952919601283,"sku":"100329","price":11.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Dry-Itchy-Leave-in-Conditioner-237ml-Leave-in-Conditioner-Aladin-Beauty.jpg?v=1773262679"},{"product_id":"dry-itchy-oil-treatment-as-i-am","title":"As I Am - Scalp Serenity \u0026 Luminous Moisture Oil 120ml","description":"\u003cp\u003eWhen your roots feel heavy or lose their natural lightness in between wash days, it can be challenging to maintain a glossy and fresh appearance.\u003cbr\u003eMany discover that an accumulation of surface contaminants and environmental stressors causes their style to appear flat or lose its bright glow. This lack of harmony frequently results in a lifeless appearance that hides the actual vitality of your hair and makes style seem laborious.\u003cbr\u003eA specific botanical oil is the ideal approach to reset your style if you want to bring back a feeling of breezy freedom and a clean, grounded vibe to your routine.\u003cbr\u003eKey Aspects:\u003cbr\u003e• A smooth, tropical oil blend that immediately absorbs to produce a satin-like, non-greasy feel.\u003cbr\u003e•Immediately gives the surface a crisp feeling for a soothing, spa-like finish.\u003cbr\u003e•Natural tea tree and peppermint notes are added for a rejuvenating aroma.\u003cbr\u003e• Ensures a beautiful, high-shine outcome by gently smoothing the hair's surface.\u003cbr\u003eAll things considered, this practice does more than simply nourish; it creates an atmosphere of pure botanical beauty on your scalp, making detangling and styling a breeze. Give your hair the bright, healthy start it deserves and embrace a refreshed appearance.\u003cbr\u003eIncorporate this peaceful ritual into your daily routine to experience your most refreshed look to date!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":45952919666819,"sku":"100330","price":9.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Dry-Itchy-Oil-Treatment-120ml-Hair-Oil-Aladin-Beauty.jpg?v=1773262680"},{"product_id":"jamaican-black-castor-oil-champu-as-i-am","title":"As I Am Jamaican Black Castor Oil Shampoo 355ml","description":"\u003cp\u003eThis  Shampoo is a restorative shampoo that cleans hair and scalp without taking away moisture. This makes it a great choice for curls and coils that need both hydration and strength. It helps reduce damage from combing by making it easier to get knots out, and after wash day, hair feels cleaner, smoother, and easier to handle. People often choose this shampoo for hair that is dry, weak, or lifeless because it makes hair look healthier and can help strands feel stronger over time. This cleanser works well with routines that focus on cleansing that is gentle on moisture, building strength, and making styling easier.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":45952919863427,"sku":"100407","price":13.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Jamaican-Black-Castor-Oil-Shampoo-355ml-Repairing-Shampoo-Aladin-Beauty.jpg?v=1773262686"},{"product_id":"jamaican-black-castor-oil-conditioner-as-i-am","title":"As I Am Jamaican Black Castor Oil Conditioner 355ml","description":"\u003cp\u003eThis Jamaican Black Castor Oil Conditioner is a light, moisturizing conditioner that is meant to strengthen, soften, and make curls easier to style. It was made for hair that needs more moisture and flexibility. This helps prevent breakage and damage from combing, which makes lengths look and feel healthier and easier to manage over time. The formula makes it easier to untangle hair and gives it a shinier, healthier look. This is a great choice for hair that is dry or fragile and needs extra conditioning without feeling heavy. This conditioner is a great choice if you want to make JBCO care a regular part of your life. It makes your hair feel soft, healthy, and ready to style.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":45952919928963,"sku":"101355","price":13.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Jamaican-Black-Castor-Oil-Conditioner-355ml-Moisturizing-Conditioner-Aladin-Beauty.jpg?v=1773262687"},{"product_id":"jamaican-black-castor-oil-co-wash-as-i-am","title":"As I Am Jamaican Black Castor Oil Co-Wash 454g","description":"\u003cp\u003eThis Black Castor Oil Co-Wash is a cleansing conditioner that cleans hair and scalp without using harsh detergents. It also helps keep natural curls feeling soft, hydrated, and easy to manage. This  Co-Wash is for days when your hair is dry and you want to clean and condition it in one step. It makes your hair feel more alive, smoother, and easier to untangle. It helps keep your hair looking healthier by getting rid of that stripped feeling that can make it rough and snaggy. This makes it a great choice for people who wash their curls and coils often. \u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":45952919961731,"sku":"100389","price":12.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Jamaican-Black-Castor-Oil-Co-Wash-454g-Co-Wash-Aladin-Beauty.jpg?v=1773262689"},{"product_id":"jamaican-black-castor-oil-leave-in-as-i-am","title":"As I Am Jamaican Black Castor Oil Leave-in Conditioner 237ml","description":"\u003cp\u003eThis  Leave-In Conditioner is a conditioner that you put in before styling. It adds moisture, makes hair shinier, and makes it easier to comb and detangle wet hair, especially hair that is drier and more unruly and tangles quickly. It helps protect hair from damage from combing and styling, making it feel softer and easier to work with. It also gets hair ready for other Jamaican Black Castor Oil stylers that give it smoother results. It feels light, so it's a good thing to do every day if you want your hair to look more conditioned, fresh, and ready for creams or defining products without feeling heavy. This is a great choice for helping with hydration, making it easier to style, and getting rid of knots.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":45952920125571,"sku":"100666","price":15.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Jamaican-Black-Castor-Oil-Leave-in-Conditioner-237ml-Leave-in-Conditioner-Aladin-Beauty.jpg?v=1773262691"},{"product_id":"jamaican-black-castor-oil-moisturizing-masque-as-i-am","title":"As I Am Jamaican Black Castor Oil Moisturizing Mask 227g","description":"\u003cp\u003eThis Hair Mask is a thick, creamy mask that deeply conditions dry hair and helps curls become softer and easier to style. This treatment helps keep hair hydrated for a long time, makes it easier to untangle, and makes it feel smoother and look healthier with a shine. It's great for dry, frizzy hair that needs extra conditioning after styling or chemical services. It's also a good choice when your scalp is dry and your hair needs some extra comfort. It makes hair feel nourished and easier to comb. This mask works well with routines that focus on restoring moisture, supporting repairs, and making curls soft without being too heavy.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":45952920486019,"sku":"100831","price":15.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Jamaican-Black-Castor-Oil-Moisturizing-Mask-227g-Hair-Mask-Aladin-Beauty.jpg?v=1773262693"},{"product_id":"jamaican-black-castor-oil-water-as-i-am","title":"As I Am Jamaican Black Castor Oil Water 473ml","description":"\u003cp\u003eThis Jamaican Black Castor Oil Water is a refreshing hair mist that helps dry hair stay hydrated and healthy between wash days. It makes curls feel softer, healthier, and easier to manage. 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It supports scalp comfort and balance, making wash time simple and stress-free for little ones. \u003c\/p\u003e\n\u003cp\u003eIdeal for delicate routines, it refreshes without leaving hair feeling stripped or dry, so strands stay light and touchable after rinsing. 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The light texture makes it easy to spread through the strands, making them easier to handle and slip without weighing them down. It helps get rid of knots, makes detangling easier, and makes hair feel softer and more flexible. It makes styling easier by giving you a smooth base, whether you let it air dry for a natural look or use a diffuser for more volume. If you use it regularly, your hair will feel healthier, bouncier, and easier to style. 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This treatment is meant to add shine and warmth to hair while keeping it looking natural and polished on all types of hair.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":45960942616707,"sku":"100420","price":12.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Henna-Happiness-Hair-Color-Aladin-Beauty.jpg?v=1773289831"},{"product_id":"as-i-am-conditioning-pack-of-3","title":"As I Am Pack of 3 – Ultimate Trio for Curly Hair Care","description":"\u003cp\u003eThis Pack of 3 – Ultimate Trio for Curly Hair Care is a simple routine for clean, hydrated, easy-to-style curls. You get a scalp-comforting cleanser for dry, itchy feeling days, a gentle coconut cleansing conditioner for regular refreshes, and a lightweight leave-in that keeps hair soft, smooth, and ready for styling. 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The routine makes it easier to untangle hair, lessens the stress of brushing, and gives curls a healthier-looking finish that keeps them neat and fresh. This pack helps keep moisture in, makes hair softer, and gives it a natural-looking shine for quick, kid-friendly results from washing to styling. The leave-in makes hair easier to work with and style, and the defining jelly gives curls a more defined look with a flexible, soft-hold finish that makes frizz look more controlled. It helps curls stay \"wash and go\" ready by giving them longer-lasting definition and a smooth, touchable feel. It's great for busy mornings and days when you just want to refresh.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":45960971944067,"sku":"102103","price":37.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Born-Curly-Wash-Go-Basics-Pack-of-3-Hair-Care-Kit-Aladin-Beauty.jpg?v=1773290378"},{"product_id":"as-i-am-dry-itchy-wash-day-pack-de-2","title":"As I Am Dry \u0026 Itchy Wash Day Pack","description":"\u003cp\u003eThis Dry \u0026amp; Itchy Wash Day Pack is a two-in-one product that cleans and conditions the scalp. It makes the scalp feel better, removes buildup, and makes hair softer and easier to style. The shampoo gently cleans the scalp and helps make flakes less noticeable. It also makes hair feel cleaner without making it feel dry and tight. The conditioner comes next and adds light moisture and slip, making hair feel smoother, easier to untangle, and more comfortable at the roots. This pack helps you have a balanced wash day for dry, itchy scalps and hair that needs to be softer, shinier, and easier to style.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":45960972664963,"sku":"102363","price":28.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Dry-Itchy-Wash-Day-Pack-Hair-Care-Kit-Aladin-Beauty.jpg?v=1773290401"},{"product_id":"as-i-am-restore-repair-pack-de-4","title":"As I Am Restore \u0026 Repair Pack of 4","description":"\u003cp\u003eThis Restore \u0026amp; Repair Pack of 4 is a full wash day routine for Jamaican Black Castor Oil for curls and coils that are dry, weak, and frizzy. The Jamaican Black Castor Oil Shampoo will clean your hair without stripping it, and the Jamaican Black Castor Oil Conditioner will make it softer, easier to slip, and easier to untangle.\u003c\/p\u003e\n\u003cp\u003eThe Jamaican Black Castor Oil Curling Crème helps define curls, add shine, and control frizz for days. The Jamaican Black Castor Oil Water is great for refreshing, rehydrating, and getting hair ready for wash days. 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When used together, these three products help your scalp feel fresher, your strands feel smoother, and your curls and waves are easier to style especially when your scalp needs daily comfort and your hair needs softness without heaviness.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":45960972894339,"sku":"102365","price":41.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Dry-Itchy-Pack-of-3-Hair-Care-Kit-Aladin-Beauty.png?v=1773290216"},{"product_id":"as-i-am-rice-water-wash-day-pack-de-2","title":"As I Am Rice Water Wash Day Pack of 2","description":"\u003cp\u003eThis is your easy, strength-boosting wash day duo for hair that feels clean, soft, and easier to style. The Rice Water Micellar Shampoo makes a quick, fresh lather that removes buildup and makes your scalp feel clean without making it feel \"stripped.\" Next, use the Rice Water Conditioner to add slip, moisture, and a smoother finish that makes it easier to style and untangle your hair. This pack is great for when your hair feels dry, brittle, dull, or prone to frizz and you want a light, polished shine after every wash. It has black rice extract, biotin, inositol, ceramide, copper peptide, and saw palmetto in both formulas.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":45960972959875,"sku":"102366","price":25.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Rice-Water-Wash-Day-Pack-of-2-Hair-Care-Kit-Aladin-Beauty.png?v=1773290227"},{"product_id":"as-i-am-long-luxe-pack-de-champu-y-acondicionador","title":"As I Am Long \u0026 Luxe Shampoo and Conditioner Pack","description":"\u003cp\u003eThis Long \u0026amp; Luxe Shampoo and Conditioner Pack is a full set for washing your hair that will keep it clean, soft, and looking stronger without making it feel dry and stripped. The shampoo lifts flakes and buildup from the scalp and lengths, making hair feel smoother and easier to comb through. The conditioner comes next. It makes hair softer and shinier, smooths the cuticle, and makes it easier to slip, so styling is easier and more comfortable. This pack is great for anyone who wants longer, healthier-looking hair and a routine that helps with moisture, strength, and easier combing.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":45960973058179,"sku":"102367","price":28.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/As-I-Am-Long-Luxe-Shampoo-and-Conditioner-Pack-Hair-Care-Kit-Aladin-Beauty.jpg?v=1773290232"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/collections\/as-i-am-aladin-beauty.jpg?v=1773397792","url":"https:\/\/www.aladinbeauty.nl\/en\/collections\/as-i-am.oembed","provider":"Aladin Beauty","version":"1.0","type":"link"}