African Pride is a well-known multicultural haircare brand that has been around for a long time. It makes products for waves, curls, coils, and protective styles, as well as shampoos, conditioners/creams, oils, and styling aids.
Godrej Consumer Products bought Strength of Nature in 2016, and the brand is now part of that company's portfolio.
The "Feel It" Formula is a popular line that includes items like a strengthening mask and oil for the scalp and strands. It has peppermint, rosemary, and sage in it.